about

Our Team

James heads up our Technical Development team, providing unique benefits to all our clients through Wildfire Digital’s proprietary tools suite. James also helps lead on strategy development.

Our team

The team behind Wildfire Digital

Mary Kinsley Kilmartin

Mary Kinsley Kilmartin

DIRECTOR OF CLIENT COMMUNICATIONS & STRATEGIC PLANNING

About MARY

Mary leads our service team and network of digital talent at Wildfire Digital. Having led a Customer Success team for a global employee engagement consultancy, Mary brings a hands-on, service-first approach to the team to ensure we deliver quality for our partners and their business. Mary has worked with Virgin Management, Morrisons and Argos. Speak to me about content marketing, paid media and user experience.

Specialisms
  • CLIENT COMMUNICATIONS & PLANNING
  • GLOBAL ACCOUNT MANAGEMENT
  • CONTENT STRATEGY IMPLEMENTATION
  • TEAM LEADERSHIP
James Kinsley

James Kinsley

HEAD OF TECH DEVELOPMENT & STRATEGY

About JAMES

James heads up our Technical Development team, providing unique benefits to all our clients through Wildfire Digital’s proprietary tools suite. James also helps lead on strategy development. His extensive experience over 17 years has developed a comprehensive understanding of all digital channels with a focus on technical.

Specialisms
  • DATA ANALYSING
  • DATA TAGGING & ATTRIBUTION
  • TECHNICAL SITE FUNCTIONALITY
  • CONTENT STRATEGY & CONTENT MARKETING
  • CONTENT OPTIMISATION & PERSONALISATION
  • SEARCH ENGINE MARKETING
Edwin Abbett

Edwin Abbett

Head of UX & Development

About Edwin

Edwin is a designer and content creator with a decade of experience in the marketing industry. His background in applied linguistics and graphic design has enabled him to lead effective marketing and design projects for a variety of clients.In his current role, Ed leads our UX team in creating web designs that incorporate bespoke features and are content managed to ensure SEO optimisation.

Specialisms
  • USER EXPERIENCE DESIGN
  • SOCIAL MEDIA MARKETING
  • CONTENT CREATION
  • GRAPHIC DESIGN
Brian Ryu

Brian Ryu

Head of Data Analytics & Automation

About BRIAN

Brian heads up our data analytics team at Wildfire Digital being responsible for all the data analysis and reporting for our clients. He’s been working in the marketing and advertising industry since 2011, specialising in data analytics and paid search marketing. He created video analytics reporting at News Corp and managed the cross-platform digital media landscape reporting at Nielsen Research across SEANAP (South East Asia, North Asia and Pacific).

Specialisms
  • DATA ANALYSIS & RESEARCH
  • REGRESSION MODELLING
  • ATTRIBUTION MODELLING
  • NIELSEN SOLUTIONS (NOR, DRM, DCR DAR AND MI)
  • DATA EXTRACTION AND MANIPULATION
  • REPORTING AUTOMATION
  • SEARCH ENGINE MARKETING, DISPLAY AND SOCIAL MARKETING
Anthony Fulford

Anthony Fulford

HEAD OF SEO

About ANTHONY

Anthony has over 15 years experience across all major digital marketing disciplines working across several industries including; FMCG, automotive, government, retails, fuels and construction, and covering both B2C and B2B. At Wildfire Digital Anthony helps lead on SEO strategy and execution, with client understanding being paramount.

Specialisms
  • TECHNICAL SEO
  • CONTENT OPTIMISATION
  • CONTENT STRATEGY & CONTENT MARKETING
  • WEB DESIGN
  • EMAIL MARKETING
  • SEARCH ENGINE MARKETING
  • SOCIAL MEDIA MARKETING

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