Profitable ecommerce growth, built to last
Drive more traffic, convert more customers, and build a store that grows without burning your entire margin on ads. We specialise in growth marketing for ecommerce brands.
6 challenges holding ecommerce growth back
Most ecommerce brands lose revenue in the same predictable places. These are the issues we see most often when auditing a store.
Poor return on ad spend
Meta and Google are getting more expensive, but weak audience segmentation, limited creative testing and poor attribution make it difficult to know what to scale - and what to cut.
Traffic without enough conversion
You’re paying to attract shoppers, but weak product pages, slow load times, poor trust signals and checkout friction are stopping more of them from buying.
No clear view of what drives revenue
Your data is split across GA4, Meta, Shopify, email and other platforms. Without a unified view, budget decisions are made on incomplete data and channel-level metrics.
Too much revenue left in the cart
Shoppers are dropping out before purchase, while basic recovery flows fail to recapture enough of that lost revenue.
A mobile experience that costs you sales
Most ecommerce traffic is mobile, but slow pages, clunky navigation and checkout friction can quietly drag down conversion rates.
Too dependent on paid traffic
If you only rank for your brand, you’re paying to capture demand you could be earning organically. Weak category pages, product SEO and content leave growth overly reliant on paid media.
How we grow ecommerce brands
We combine acquisition, conversion and retention to improve the economics of your store - not just drive more traffic.
GEO & AI Search Visibility
More shoppers are using AI tools to research products before they buy. We help ecommerce brands improve how their products and content appear across AI-driven discovery.
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We optimise your content so it has a stronger chance of being surfaced and cited across tools such as ChatGPT and Perplexity.
Includes:
- AI search visibility audits
- Structured content optimisation
- Product and category page authority building
- FAQ and comparison content
- Brand mention and citation tracking
- GEO performance reporting
Email Marketing
Turn more first-time buyers into repeat customers and recover revenue throughout the customer lifecycle.
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We build and manage ecommerce email programmes designed to increase repeat purchases, recover abandoned revenue and make more of your existing customer base.
Includes:
- Welcome and post-purchase automations
- Abandoned cart and browse recovery
- Behaviour and purchase-based segmentation
- Promotional and seasonal campaigns
- List growth and onsite capture
- Revenue reporting for email
Digital Marketing Strategy
A clear ecommerce growth roadmap built around your margins, acquisition costs, revenue targets and biggest opportunities.
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We define the right channel mix and priorities so paid media, SEO, CRO, email and analytics work together rather than competing for budget.
Includes:
- Channel mix and budget allocation
- CAC and LTV modelling
- Competitor and market analysis
- Prioritised growth roadmap
- Quarterly strategy reviews
- Integrated reporting
Analytics & Attribution
Know which channels, campaigns and customer journeys are actually driving revenue.
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We connect data across your ecommerce stack to give you a clearer view of performance and help you make better budget decisions.
Includes:
- Cross-channel attribution
- Shopify revenue tracking
- Customer journey analysis
- Real-time performance dashboards
- Consent-aware tracking
- Monthly revenue and channel reviews
Conversion Rate Optimisation
Convert more of the traffic you already have before spending more to acquire it.
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We analyse your purchase journey, identify where customers are dropping off and run structured tests to improve conversion across the funnel.
Includes:
- Product, cart and checkout audits
- Heatmaps and session analysis
- Structured A/B testing
- Product page optimisation
- Mobile checkout improvements
- Upsell and cross-sell optimisation
Paid Media & Performance Ads
Drive qualified ecommerce demand through Meta, Google and Shopping campaigns built around profitable growth.
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We manage ecommerce paid media with stronger targeting, feed optimisation, creative testing and measurement built into the campaign structure.
Includes:
- Meta and Google campaign management
- Shopping and feed optimisation
- Creative testing frameworks
- Audience segmentation and retargeting
- Conversion and ROAS tracking
- Ongoing budget optimisation
SEO & Content Strategy
Build organic visibility that brings in qualified traffic without paying for every click.
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We improve technical SEO, product and category visibility, and content performance so organic search becomes a stronger source of sustainable revenue.
Includes:
- Category and collection page SEO
- Product page copy and schema
- Buying guides and comparison content
- Technical SEO and Core Web Vitals
- AI search visibility
- Organic traffic and revenue reporting
Proven ecommerce growth
Real results from a long-standing ecommerce client.
View the case studyIncrease in revenue
in 12 months
Increase in traffic
in 12 months
Increase in organic rankings
in 12 months
" We rely heavily on Wildfire for their technical SEO expertise in particular. Although the delivery across content is excellent, the complexity of a site like ours constantly creates new challenges. Enterprise ecommerce is a different beast, needing extremely experienced and skilled pros. "
What ecommerce brands need to get right
Reduce reliance on paid
Paid media can scale revenue, but sustainable growth comes from building owned demand through SEO, content and email.
Know what actually drives revenue
Better attribution means better budget decisions. You need a clear view of which channels and journeys are creating value.
Convert more before buying more traffic
Improving conversion rate makes every acquisition channel work harder and reduces pressure to keep increasing spend.
Prepare for AI-led discovery
Customers are increasingly using AI tools to research products. Ecommerce brands need content that performs in both traditional and AI-driven search.
Our Process for Ecommerce Brands
We don't do cookie-cutter retainers. Every engagement starts with understanding your store, your margins and your growth targets. From there, we prioritise the opportunities with the biggest commercial impact.
Discovery & Audit
We review your traffic, conversion rate, paid media, SEO, email and analytics to identify where revenue is being lost and where the biggest opportunities sit.
Strategy & Roadmap
We build a prioritised growth roadmap around your revenue targets, margins and acquisition costs - sequenced by impact, not guesswork.
Execute & Optimise
Our specialists deliver across paid media, SEO, CRO, email and analytics, with clear ownership and regular optimisation.
Report & Scale
We report against commercial outcomes, not vanity metrics. We scale what is working, address what is not, and keep the roadmap moving.
Find your biggest ecommerce growth opportunities
Book a discovery call and we’ll look at where your store is gaining, losing and leaving revenue on the table - then outline the areas with the strongest potential.