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We post regular educational pieces providing our clients with useful stats, insights and information. We believe in educating our clients to help them fully understand the work we do rather than baffle with jargon.
Marketing has always been about creativity and choosing the right channels. In 2026, that's no longer enough. The shift happening right now isn't just about better...
The data landscape has quietly shifted, and most marketing teams haven't fully adjusted. Third-party signals are degrading. Consent requirements are tightening. And...
Search is changing faster than most marketing teams realise. Getting found online is no longer just about ranking on Page 1. Increasingly, it's about being the source...
Meta’s Andromeda update is one of the clearest signals yet that paid media has entered a new phase. It’s not just about interest targeting, audiences, or bidding...
SYDNEY, AUSTRALIA, 1 OCTOBER 2018 – Wildfire Digital has just won the digital strategy accounts of The Rawson, Appetito and Harbour Events, all of which are the...
SEOUL, SOUTH KOREA, 11 FEBRUARY 2019 – Shuttle Delivery announced that their Paid Search account has been awarded to the Wildfire Digital Global Team. The...
LONDON, UNITED KINGDOM, 19 JUNE 2019 – Adecco Group has engaged Wildfire Digital to assist with content creation across 3 brands in the UK region. The project...
Google have just released new guidelines for job postings and have issued a strong warning that they “may take manual action against your site and it may not be...
LONDON, UNITED KINGDOM, 1 FEBRUARY 2019 - allbeauty.com, the UK's number one online shop has awarded their digital strategy and their digital content marketing...
The end of Universal Analytics is fast approaching, with the program set to be discontinued on July 31st, 2023. After this date, Google Analytics users will all be...
As the job market becomes increasingly competitive, and Paid marketing channels become less cost effective, recruitment companies have to pay close attention to the...
A few days ago, a former Yandex employee allegedly leaked a source code repository from the top Russian search engine. This repository contained details on more than...
Google have announced a new Search Engine for Jobs, aimed at job seekers. The job Search Engine, which Google mentioned at their I/O developer conference this week,...
How Leading Companies are Adapting and Growing Their Market Share 450% During the Recession - View our guide here which covers: THE MARKETING BUDGET PARADOX MEASURING...
Google launched Google for jobs at Google I/O a few months back, and they have now officially launched the Schema for developers and site owners to follow to help...
LinkedIn has enhanced its ad offering, with the addition of lookalike audiences. Following beta testing the tool over the last year, LinkedIn’s new Lookalike Audience...
At Wildfire Digital we like to innovate; we’re problem solvers and solution creators. Through our years of experience we’ve used almost all of the popular digital...
Google's core search ranking algorithm goes through regular updates every few months; the last edit was in June 2019 . Google understands that after any core update,...
Although it hasn’t officially been announced by Google, there are many sources reporting that they suspect around December 14th/17th 2018 an update took placed that...
There has been a lot of chatter around Google My Business of late; increased features, a rise in spam, the speculation around Google My Business having paid service...
Last month Google sent out surveys to some local businesses to try and understand if they would pay for certain features of Google My Business that they are currently...
Google My Business can be a very useful channel to give visibility to local businesses and over the last 12 months or so there have been some solid Google My Business...
This document should be referred to when setting up digital marketing campaigns which utilise channels such as paid search, email or social networks. What Is Tagging?...