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Ucruise Sydney
Introduction
70% reduction in CPCs helped generate record revenue
Ucruise is one of Australia’s top boat hire aggregators, helping people to find and book everything from small boats to luxury superyachts. But 2 years ago, Ucruise was just an idea.
The case study
The Problem
Ucruise was brand new to the highly competitive cruise market in Sydney. With no brand awareness and no Organic visibility, and competitors with a 10 year + head start, the Digital Strategy needed to rapidly deliver.
The Solution
A 50 / 50 mix of SEO & Paid Search was used to deliver rapid and lasting results, with Conversion Rate Optimisation projects run along side. PPC was used initially to build instant revenue which was then reinvested to SEO to build long term additional traffic.
The Results
By year 2, Ucruise had become a major player in the market, in the top 3 in terms of Organic visibility. PPC optimisation cut CPCs by 70%, and CRO boosted conversion rates meaning Ucruise could spend far more than competitors in Adwords and still maintain very strong ROI. Ucruise have passed multiple competitors in SEO performance who had 8-10 year head starts.
